‘We’re seeing customers lean into more unexpected, savoury notes such as pepper and tomato leaf. There’s a real appetite for fragrance that feels playful, textural and slightly unconventional,’ says Natalie Guselli, Liberty’s Head of Beauty.

Nick Gilbert, creative director at Olfiction, agrees. He adds that there will be ‘new takes on milky or 'lactonic' fragrances, sweet roasted and caramelised effects, and a proliferation of starch-y notes such as rice’.

— Read more in From Savoury Notes To Soothing Spritzes, These Are 7 New Perfume Trends To Know Now at Elle.