• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives
Browsing by date: 2025

Lazy 3-day weekend poll ~ open thread, mid-August 2025

Posted by Robin on 16 August 2025 207 Comments

The dog days of summer are behind us, and we’re celebrating (or mourning, as the case may be) with our usual open thread poll. 

Talk about anything you like — the fragrance you’re wearing today, the fragrance you keep thinking you should wear more often, whatever.

Or, ask a question about fragrance, then see if anyone else has asked a question that you can answer…

Read the rest of this article »

Chloe Signature Le Parfum ~ new fragrance

Posted by Robin on 15 August 2025 5 Comments

Chloé has launched Chloé Le Parfum, a new flanker to the 2008 version of Chloé Eau de Parfum…

Read the rest of this article »

Victoria’s Secret Very Sexy Scarlet ~ new fragrance

Posted by Robin on 15 August 2025 3 Comments

Victoria’s Secret has repackaged the Very Sexy collection and launched Very Sexy Scarlet, a new floral musk flanker to 2002’s Very Sexy…

Read the rest of this article »

Friday scent of the day 8/15

Posted by Robin on 15 August 2025 183 Comments

Happy (Go Green!) Friday and happy National Relaxation Day! Birthdays: Sir Walter Scott, E. Nesbit, Samuel Coleridge-Taylor, Julia Child, Oscar Peterson, Jimmy Webb. Our community project for today: wear a green fragrance. Thanks go to Dawn for the suggestion! 

What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project.

I’m still out of town, and still green-free in my usual DIY lotion with sweet orange and ylang oils… 

Read the rest of this article »

A dynamic force

Posted by Robin on 15 August 2025 4 Comments

Oman-based fragrance house Amouage...continues to make its mark as a dynamic force in global high perfumery. The brand reported retail sales exceeding $200 million in the first half of 2025 (H1 2025), a staggering +60% year-over-year (YoY) growth, marking the strongest six-month performance in the brand's history.

From fast-paced growth in the Middle East to sell-out launches in high-concentrated collections, the company’s results underscore a deeper industry movement: the rise of resonant, culturally rooted luxury fragrance brands reshaping the power structure that was dominated by French heritage houses for decades.

— Read more in From Muscat to the Metaverse: Amouage Breaks $200M with 60% Growth in H1 2025 at Beautymatter.

« Newer articles
Older articles »

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

6 January ~ damage poll

31 January ~ winter reading poll

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2026 Now Smell This. All rights reserved.