A spot for the 100th anniversary of Guerlain Shalimar. Then below the jump, a spot for Shalimar L’Essence.
Wednesday scent of the day 9/24
It’s Wednesday and National Punctuation Day. PSA: the swapmeet is still open for business! Birthdays: Jim Henson, F. Scott Fitzgerald. What fragrance are you wearing?
Me: still sick, still commando, and very behind on reading comments. I will catch up eventually.
Reminder: 9/26 is the first Friday in Autumn…
500 customers
Hall set out on a business plan in October 2024, and within months, she had a small business loan and a lease on a retail space in downtown Salt Lake City. In July, she opened Solvi, offering perfumes by Chicago indie brand Pearfat and Australian label Peosym, for example. On her first day, she had 500 customers.
— Read more in From Salt Lake City to Atlanta: Why niche perfume stores are popping up across the country at Glossy.
Tuesday scent of the day 9/23
It’s Tuesday and the second day of Autumn. (Musical birthdays today: John Lomax, Ray Charles, John Coltrane, Julio Iglesias, Bruce Springsteen, Ani DiFranco.) What fragrance are you wearing?
I am commando because I’m still pretty sick. I just finished a cup of Cascadia Breakfast from The Jasmine Pearl Tea Co and I’ve got a pot of Rose Hip + Hibiscus + cinnamon chunks brewing.
Reminder: 9/26 is the first Friday in Autumn…
The growing perfume boom
Beyond creating its own fragrances, Liberty has increased the footprint of its fragrance counter in response to the growing perfume boom. In 2024, the store opened its purposefully low-tech Fragrance Lounge to offer customers a more intimate fragrance shopping experience away from the main shopping floor. It is not the only major retailer to do so: In September, Nordstrom remodeled the beauty section of its New York City location with an expanded fragrance offering.
— Read more in Liberty London is betting on fragrance’s ongoing growth with the North American launch of its in-house perfume brand at Glossy.