It’s Wednesday and International Men’s Day. What fragrance are you wearing?
Me: same as yesterday. I am still out of town, and commando other than my DIY ylang and sweet orange lotion. The vintage fragrance I was thinking about this morning: a long gone tiny bottle of vintage Patou Joy, which was maybe the best floral I ever smelled.
Reminder: on 11/21, wear a favorite vintage fragrance and tell us why you love it…
Frank Voelkl, principle perfumer at dsm-firmenich, says Commodity (Milk) and Ellis Brooklyn (Vanilla Milk) were two of the first brands to jumpstart the current lactonic craze, though he’s been using milky notes in fragrances for “20 or more years.”
“We’ve used these notes for many, many years, but maybe we didn’t go as far as we are going today,” Voelkl says. “It’s almost like, milk has always played a role, but not as a protagonist.”
— Read more in Is It Just Me or Are Milk Perfumes Everywhere Right Now? at Marie Claire.
It’s Tuesday. Birthdays today: Johnny Mercer, Alan Shephard, Margaret Atwood, Wilma Mankiller. What fragrance are you wearing?
I am still out of town, and commando other than my DIY ylang and sweet orange lotion. The vintage fragrance I was thinking about this morning: my long since used-up, very old solid compact of Piguet Fracas, which was a nice, close-to-the-skin way to wear a sometimes overwhelming big white floral. Somewhere I also still have a mini of the Parfum, if it hasn’t turned by now.
Reminder: on 11/21, wear a favorite vintage fragrance and tell us why you love it…
“When we think about longevity, historically, it’s been, ‘How do we keep a scent on our skin?’” said Jaime Ferreira, vp of fragrance research and development at The Estée Lauder Companies. “Now what we’re talking about is, ‘How do we keep the signature scent, the whole experience that the consumer has? The top, the middle and the bottom notes — how do we have that continue throughout the whole day?’”
— Read more in Beauty Briefing: How demand for longevity is driving the perfume market at Glossy.
PSA: I am traveling on Saturday and Sunday, and will be out of touch even more than usual.
Meanwhile, answer as many or as few of the questions as you like, or just talk about something else. (Note: a couple of these questions were adapted from reader suggestions for community projects.)
1. What fragrance are you wearing today?
2. What fragrance(s) have you not tried yet that you think you should have?
3. What is the weirdest (or most beautiful or most useful or silliest) thing that you ever bought because you were browsing for perfume?
4. On a scale of 1 to 10, with 1 being totally relaxed and 10 being totally stressed, how stressed do you think you’ll be over the 2025 holiday period, and what advice do you have for yourself or others to stay chill…