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Browsing by date: 2025

Wednesday scent of the day 2/26

Posted by Robin on 26 February 2025 198 Comments

It’s Hump Day and National Pistachio Day. Birthdays: Victor Hugo, Levi Strauss, Jackie Gleason, Fats Domino, Johnny Cash. What fragrance are you wearing?

I’m starting in on the solar florals, with Estée Lauder Bronze Goddess.

Reminder: on 2/28, we’re doing here comes the sun…

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A new trend

Posted by Robin on 26 February 2025 Leave a Comment

The fragrance category is growing globally, as well. L’Oréal’s recent investments indicate the French company’s desire to penetrate two distinct but growing fragrance markets: China and the Middle East.

“Up until recently, the big conglomerates — L’Oréal, Lauder, Puig, LVMH, all those guys — have been relying on acquisitions of Western brands to get in the niche fragrance business. But also, they were relying on those brands to do well in Asia,” said Ohana. “There’s a new trend, which is for those conglomerates to go and also make investments in local brands.”

— Glossy on L’Oréal's investment in Amouage and Borntostandout. Read more in What’s behind L’Oréal’s niche fragrance investments.

The daily lemming

Posted by Robin on 25 February 2025 3 Comments

Issue 18 of Nez is out: "Whether on packaging, in bottles, nature or our brain, can we smell it in Technicolor? In this latest edition of Nez, titled The Color of Smells, the relationship between color and odor is explored from all perspectives for a fascinating look into the connections between the visual world and the olfactive one. Nez invites us to explore the world via our sense of smell, adopting a novel approach that encompasses art, literature, photography, science, history, gastronomy and perfumery to illustrate the essential role that olfaction plays in our lives." 160 pages, $39 at Luckyscent.

Donna Karan Cashmere & Vanilla Essence ~ new fragrance

Posted by Robin on 25 February 2025 4 Comments

Donna Karan has launched Cashmere & Vanilla Essence, a new gourmand musk addition to the Cashmere Collection…

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Juliette Has A Gun Miami Shake ~ new fragrance

Posted by Robin on 25 February 2025 3 Comments

Juliette Has A Gun will launch Miami Shake, a new gourmand fragrance, in early March…

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