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Browsing by date: 2025

Expand internationally

Posted by Robin on 2 December 2025 Leave a Comment

LVMH’s private equity fund LVMH Luxury Ventures has acquired a stake in the French niche perfume brand BDK Parfums. This minority investment is intended to enable the brand, founded in 2016 by David Benedek, to expand internationally, open new flagship boutiques, and broaden its range of products.

— Read more in LVMH Luxury Ventures acquires minority stake in BDK Parfums at Premium Beauty News.

Lazy 3-day weekend poll ~ whispering to Santa (or the gift-giving entity of your choice), 2025 edition

Posted by Robin on 29 November 2025 170 Comments

Our eighteenth annual holiday gift poll. Here are the three questions:

What is the fragrance-related gift you’d most like to receive this year?

Let’s say you were going to ask for just one unsniffed fragrance this year, what would it be?

Are you giving any fragrance items for gifts this year, and if so, what?

Or, as always, just talk about something else…

Read the rest of this article »

The daily lemming

Posted by Robin on 28 November 2025 6 Comments

Just what it looks like: a maple syrup candle in a maple syrup can. "Give your home a warm, comfortable feel with this softly scented maple candle. At first glance, it looks like a can of pure maple syrup. But instead of syrup, it contains a premium soy wax candle that fills your home with the soothing scent of maple as the natural wood wick crackles cozily like a wood-burning fire." $19.95 at Vermont Country Store.

Lush Big Blue, Black Pearl & Candy Rain ~ new fragrances

Posted by Robin on 28 November 2025 6 Comments

Lush has launched a new limited edition “Lush Club” collection, with 3 perfumes: Big Blue, Black Pearl and Candy Rain. (There are also 3 body sprays: 25:43, Vimt-No and Snowcake…) 

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Ralph Lauren Polo Red Extreme 2025 ~ new fragrance

Posted by Robin on 28 November 2025 4 Comments

Ralph Lauren has introduced Polo Red Extreme, a new ambery woody leathery flanker to 2013’s Polo Red (and not to be confused with the 2017 version of Polo Red Extreme)…

Read the rest of this article »

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