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Browsing by date: 2025

Up to 30 years

Posted by Robin on 4 April 2025 Leave a Comment

Sandalwood, with its oblong light-green leaves and twiggy branches, is a semi-parasitic plant that needs a host tree. It can take up to 30 years for it to be ready for perfume oil extraction. The modern perfume industry originally used sandalwood from India, but starting in 1974, unbridled and unsustainable harvesting practices caused a precipitous drop in supply, likely driving up the cost of the wood. “There was a time when it had basically disappeared for perfumers,” [perfumer Frank] Voelkl says.

— Read more in The Scent You Smell Everywhere Almost Disappeared Forever at Elle.

The damage so far: first quarter 2025 buying poll

Posted by Robin on 3 April 2025 132 Comments

Donatella Versace and her perfume cabinets

It’s early April, and you know what that means! Donatella Versace, Our Lady of Creative Perfume Math,1 may be out but she is not down, and nothing would make her miss her quarterly visit to hear the confessions of her flock. She’d very much like to know what you bought in the 1st quarter (January, February and March) of 2025. 

My purchases…

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The daily lemming

Posted by Robin on 3 April 2025 3 Comments

From K beauty brand Dearcloud, White Jasmine & Sea Salt hand butter: "Our fan favorite lightweight, fast-absorbing hand cream, now with Moomin! Powered by Shea butter, Vitamin E, and F, for a skin-softening formula that helps deeply moisturize, repair, and nourish your hands. A cloud-like whipped texture, with notes of floral White Jasmine Sea Salt for a dreamy musk aroma." $12 for 50 ml at Dearcloud (code spring20 for 20% off), or pick up the Yuzu Matcha at Ulta, currently on mark down to $8.40.

Floris Purple Memoire ~ new fragrance

Posted by Robin on 3 April 2025 Leave a Comment

British niche line Floris has introduced Purple Mémoire, a new unisex fragrance…

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Akro Breathe ~ new fragrance

Posted by Robin on 3 April 2025 2 Comments

Akro, the niche line of perfumer Olivier Cresp, has launched Breathe, a new unisex aromatic fragrance…

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100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
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Favorite posts

The Great Perfume Reduction Plan
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New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

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