It’s Tuesday and National Iced Tea Day. Birthdays: Gustave Courbet, Hattie McDaniel, Howlin’ Wolf, Saul Bellow, Prince Philip, Judy Garland, Maurice Sendak, E. O. Wilson. RIP Sly Stone. What fragrance are you wearing?
My fragrance needs to be light today, so I’m wearing a drop of Aftelier Ancient Resins mixed into unscented body lotion.
Reminder: on 6/13, wear an incense fragrance, if you have one…
Cash is not the only currency spent on niche fragrances, which often need time to mature. Amouage’s approach to the aging process makes liberal use of both, which chief creative officer Renaud Salmon said is a non-negotiable part of their process...
Since this step ties up working capital by requiring storage space, and results in inventory remaining unsold for months, it pushes up the cost of the perfume, as does Amouage’s propensity to offer higher concentrations of fragrance concentrate than most houses, with some going up to 30 percent or more.
“From my experience creating for other luxury brands, this number is at least ten times higher than what is typically allowed,” Salmon said.
— Read more in How Niche Perfumers Pay to Win at Business of Fashion.
Tell us about a summer vacation, any summer vacation: one you took, one you plan to take, one you’d like to take. And tell us about the perfume that best matches that vacation.
Or, as always, just talk about something else…
Slow fragrance started setting off my beauty reporter spidey senses right as fragrance seemed to hit impossible popularity on PerfumeTok and in industry headlines. The brands that embrace the practice speak up about ethical sourcing and a return to the intentional artisanal practices that defined luxury fragrance before the explosion of celebrity beauty brands and viral must-haves on social media. While the emerging term is not yet tightly defined like its predecessor movements slow food and slow fashion, a growing cluster of brands promote a rejection of mass production in favor of thoughtful craftsmanship, even if it means restricted production volume.
— Read more in Slow Fragrance Is Reimagining the Future of Sustainable Perfume at Marie Claire.
Versace has launched Versace Man Eau Fraîche Extrême, a new flanker to 2005’s Versace Man Eau Fraîche, which was a flanker to 2003’s Versace Man…