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Browsing by date: 2025

The daily lemming

Posted by Robin on 2 July 2025 11 Comments

From Chanel, the Gabrielle Chanel Fragrance Primer: "A fragrance primer that intensifies the luminous floral notes of the GABRIELLE CHANEL scent. The formula delivers freshness and hydration in a single spray. Presented in a glass bottle that matches the line's emblematic aesthetic. This gesture features an airy composition illuminated by a combination of 4 white flowers: jasmine, ylang-ylang, orange blossom and Grasse tuberose." $132 for 150 ml at Dillards.

Tauer Perfumes Rose Absolue & Vanilla Absolue ~ new fragrances

Posted by Robin on 2 July 2025 6 Comments

Tauer Perfumes has launched two new fragrances, Rose Absolue and Vanilla Absolue…

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Wednesday scent of the day 7/2

Posted by Robin on 2 July 2025 114 Comments

It’s Wednesday, World UFO Day, and the second day of National Ice Cream Month. Donatella will be stopping by tomorrow! Birthdays: Thurgood Marshall, Larry David, Jerry Hall. What fragrance are you wearing?

I’m in the answer to at least 68 community projects, including this week’s: Guerlain Cologne du 68. 

Reminder: on 7/4, wear a fragrance with a basil note, if you have one…

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Still growing

Posted by Robin on 2 July 2025 Leave a Comment

The global fragrance market is the biggest it has ever been and still growing; it is set to generate revenue of about £45bn in 2025, according to Statista. The UK market alone reached £1.74bn in 2024 and, if growth continues apace, will top £2bn by 2029 according to a 2024 Mintel report. This growth is driven by gen Z and millennials, who have formed a unique relationship with fragrance due to social media and Covid isolation – PerfumeTok drove 45% of social media scent sales in the US by 2023. Instead of a dab behind the ear, they prefer scent layering – wearing two or more perfumes at the same time – and scent wardrobing (matching fragrances to different occasions).

— Read more in ‘Smellmaxxing’ and ‘frag heads’: how the gen Z perfume boom came up roses for indie brands at The Guardian.

Aerin Wisteria ~ new perfume

Posted by Robin on 1 July 2025 Leave a Comment

Aerin has launched Wisteria, the first fragrance in the brand’s new Les Jardins Botaniques series…

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How to get fragrance samples
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