We are addle-brained and anxious, overwhelmed by apps, AI slop, and existential dread—but the fact that we long for things like grace, class, tranquility, clarity, optimism, and wild abandon proves just how much we need them. Spraying on a fragrance that closes a gap in time and brings those notions into the present doesn’t just make us feel better, it may be an Ariadne’s thread that can lead us out of the labyrinth.
— Read more in Why All of a Sudden Is Every Fragrance Nostalgic? at Town & Country.
