Scent still plays a major role in the city’s economy. Marrakech has a booming local perfume culture that includes small independent sellers scattered throughout the Souk El Attarine, along with brands like Héritage Berbère Marrakech, which calls upon the ancient Berber fragrance techniques and was founded by a Casablanca-born woman, and Nouha Perfum, an experimental fragrance house that hosts custom perfume workshops. YSL Beauty even sources many of its perfume ingredients from the area.
— Read more in I Base My Travels Around Perfume—Here Are 7 Cities to Visit for an Olfactory Immersion at Condé Nast Traveler.
