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2025 / Browsing by date: November 2025

Shifting away from archetypal notions

Posted by Robin on 21 November 2025 Leave a Comment

In 2025, men’s fragrances are shifting away from archetypal notions of power and seduction, embracing a more nuanced concept of masculinity. Where campaigns once relied heavily on models and sex appeal-led narratives to define marketing strategies, a growing number of luxury houses are exploring introspection, artistry and ingredient-led storytelling. This recalibration reflects broader cultural shifts in how men relate to the self-expression and sensory experience of scent.

— Read more in Masculinity, Rebottled: How Marketing Men’s Scents Are Evolving at Luxuo.

Dawn Spencer Hurwitz Snow Angels & more ~ new fragrances

Posted by Robin on 20 November 2025 3 Comments

Indie perfume house Dawn Spencer Hurwitz has launched Snow Angels, the brand’s limited edition fragrance for Holiday 2025. Among the other new-ish launches from the brand are Black Death Cherry and Cherry Daydream…

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The daily lemming

Posted by Robin on 20 November 2025 5 Comments

From Acqua di Parma's holiday collection, the Blu Fedaia Bottle. "A sculptural object taking its name from one of the most iconic Dolomite peaks, the Antelao fragrance bottle in Blu Fedaia is crafted from high-gloss glazed porcelain with a hammered finish originating from the martellato technique—an artisanal method from the Dolomites renowned for its combination of texture, strength, and visual rhythm. The surface echoes the traditional decorative details found in mountain interiors, while the deep blue tone is reminiscent of the glacial reflections of Lake Fedaia, situated beneath the Dolomites." The 180 ml bottle is sold empty, and is available in other colors. £470.

To the center of the city where my mind breaks waiting for you

Posted by Robin on 20 November 2025 4 Comments

The spot for Versace Crystal Emerald. 

Thursday scent of the day 11/20

Posted by Robin on 20 November 2025 135 Comments

Happy Almost-Friday! It’s also World Children’s Day and World Philosophy Day. Birthdays: Nadine Gordimer, June Christy, Dr. John, Duane Allman. What fragrance are you wearing?

Me: I am heading home today after a few days out of town, and commando other than my DIY ylang and sweet orange lotion. The vintage fragrance I was thinking about today: a very old sample of Edmond Roudnitska’s lovely Dior-Dior from the 1970s, which I drained in no time and remember wistfully, and which would be a perfect match for Duane Allman playing guitar with Dickey Betts on Blue Sky. 

Reminder: on 11/21, wear a favorite vintage fragrance and tell us why you love it…

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