“When we think about longevity, historically, it’s been, ‘How do we keep a scent on our skin?’” said Jaime Ferreira, vp of fragrance research and development at The Estée Lauder Companies. “Now what we’re talking about is, ‘How do we keep the signature scent, the whole experience that the consumer has? The top, the middle and the bottom notes — how do we have that continue throughout the whole day?’”

— Read more in Beauty Briefing: How demand for longevity is driving the perfume market at Glossy.