"We haven’t traditionally done fragrances that are gourmand, but we wanted to bring something fruity and fun [to market],” founder Ian Blair says. He was concerned that gourmand scents would be “too edible,” by which he means he didn’t want his detergent to make your clothes smell like food. He needn’t have worried. “It’s been a very well-received fragrance,” he says. “In fact, out of all of our limited edition fragrances, it’s the one that’s sold the fastest.”

— On Laundry Sauce's Mojave Peach detergent. Read more in Products are changing what we think ‘clean’ smells like at The Washington Post.