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2025 / Browsing by date: October 2025

Thursday scent of the day 10/16

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Happy Almost-Friday! It’s also World Food Day. Birthdays: Lucy Stanton, Oscar Wilde, Eugene O’Neill, Günter Grass. What fragrance are you wearing?

For Oscar Wilde, who was buried at Père Lachaise Cemetery in Paris — where today’s photo of the monument of Dominique Vivant Denon was taken — I’d be in Floris Malmaison if I could, but since I no longer have any I went with a modern carnation, Aedes de Venustas Oeillet Bengale.

Reminder: on 10/17, wear the perfume you would like to be buried or cremated in…

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Happy for something new

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“Brand loyalty is much harder today,” said fragrance consultant Robert Sorce, a former president of Byredo. “That’s why brands launch so many new fragrances. They’re trying to keep their base of people happy for something new, so they don’t go to another brand.”

This calls for not only higher marketing spend, especially on influencers, but adjustments to allow for a faster launch pipeline. Many luxury fashion labels have moved toward collections of fragrances with uniform bottles to avoid slowdowns in production.

— Read more in How Layering Transformed the Fragrance Market at Business of Fashion.

The daily lemming

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Limited edition shimmering body oils from Chanel for Holiday 2025: No. 5 in White Gold, No. 5 in Beige Gold, and not shown, Coco Mademoiselle in "Pearly". $145 each for 250 ml. 

Wednesday scent of the day 10/15

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Happy Hump Day! It’s also Global Handwashing Day and World Students’ Day. Birthdays: Friedrich Wilhelm Nietzsche and Sir Pelham Grenville Wodehouse. What fragrance are you wearing?

I’m wearing what I’d think I’d like to wear as I was dying: my DIY lotion with ylang ylang and sweet orange oils. Layered on top today: Astier de Villatte Grand Chalet.

Reminder: on 10/17, wear the perfume you would like to be buried or cremated in…

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