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The brick-and-mortar fragrance business is booming

Posted by Robin on 25 October 2025 4 Comments

While sniffing via a screen is a technology yet to be cracked, the brick-and-mortar fragrance business is booming: 75 percent of fragrance sales in the U.S. happen in stores. And over the past year, it’s seemed as if every other boutique opening in the city is a perfumer or a home-fragrance shop. [...] Naked Ghosts (66 Greenwich Ave.), which opened in the summer, offers a tight selection of niche eaux (such as Annindriya and Chester Gibs’s Walk With Me) chosen by store co-founder Christophe Laudamiel, a perfumer whose own fragrances are for sale.

— Read more in What’s That Smell? 11 New Fragrance Stores Open in New York magazine.

Filed Under: perfume in the news
Tagged With: brick n mortar store, christophe laudamiel, new york city

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4 Comments

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  1. chocolatemarzipan8 says:
    25 October 2025 at 11:06 am

    It’s time for me to head to my hometown ofNYC to explore!!

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    • Robin says:
      25 October 2025 at 8:04 pm

      Would be fun!

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  2. hajusuuri says:
    25 October 2025 at 12:05 pm

    FWIW, there’s a birthday sale going on at Indigo and there’s at least one item that is IN-STORE only. WTH(eck) [get your mind out of the gutter]! Reminds me of the saying in New Orleans which ends with something like “… and everywhere else is Cleveland”. Of course, no offense to those who love in Cleveland.

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    • Robin says:
      25 October 2025 at 8:04 pm

      Thanks!

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