Niche line BeauFort London has launched Sirenide, a new addition to the Force Majeure collection.

Orkney, an archipelago located to the north of Scotland, plays host to the inspiration of this fragrance. According to ancient Orkney myth, shapeshifting creatures – Selkies – inhabit the bodies of seals and, coming out of the water, shed their skin to walk among the human population. Often in these stories the selkie’s skin is found and hidden by local men, and they are forced to marry their human captor.

In our rendering of this tale, however, the selkie takes the upper hand… horrified that he has tanned her precious skin, the selkie poisons her captor, reclaiming the leather and returning finally to the tumbling sea.

Sirenide Eau de Parfum therefore, is a suitably formidable fragrance: powerful and haunting, with triplicate aspects of ‘skins’ developing on your own. PVC melds with pinseal and an unnerving bitter almond note… water flowers blossom and die, returning to the water.

Sirenide was developed by perfumer Euan McCall. Additional notes include iris, water hawthorn, aniseed, water lily, lotus, ambergris, cedar and woodruff.

BeauFort London Sirenide is available in 50 ml Eau de Parfum.

(via beaufortlondon)

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