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An identical perfume

Posted by Robin on 30 September 2025 4 Comments

“We worked with perfumers to achieve an identical perfume, replacing one molecule with a fresh floral note for an equivalent one that gives this transparent floral effect,” says Anaïs Paillard, fragrance development coordinator at the company. “We also reduced a couple of ingredients with citrus notes and another with an aromatic note with a lavender effect. We worked to balance the formula using equivalent substitutes.”

— On Halloween Eau de Toilette, which has been reformulated twice. Read more in Why doesn’t my favorite perfume smell the same anymore? The mysterious task of fragrance reformulation at El País.

Filed Under: perfume in the news
Tagged With: reformulations

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4 Comments

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  1. LesLiesse says:
    30 September 2025 at 9:58 am

    At the end of the article, there’s a photo that confused me: Jicky and Halloween. What do those two scents have in common that they would be out together at the end of the article?

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    • Robin says:
      30 September 2025 at 5:02 pm

      Random 2 fragrances that have been reformulated?

      I do not know why they need any pictures at all, everything has been reformulated 🙂

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      • LesLiesse says:
        30 September 2025 at 7:24 pm

        Excellent insight!

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  2. Jalapeno says:
    30 September 2025 at 7:11 pm

    One of the captions under a bottle of the OG Opium declares that it was discontinued in 2009 and replaced with the Opium Black flanker “with a reformulated scent that replicated the original”.

    🤣🤣🤣🤣NOT!

    What a bunch of baloney.

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