Hall set out on a business plan in October 2024, and within months, she had a small business loan and a lease on a retail space in downtown Salt Lake City. In July, she opened Solvi, offering perfumes by Chicago indie brand Pearfat and Australian label Peosym, for example. On her first day, she had 500 customers.

— Read more in From Salt Lake City to Atlanta: Why niche perfume stores are popping up across the country at Glossy.