“What really made Lancôme a three-axes-strong powerhouse was the success of La vie est belle,” said Cyril Chapuy, global president of L’Oréal Luxe, of the 2012 launch. “Before that, Lancôme was strong in skin care and makeup, but was very regional in fragrances.”
The scent, whose name translates into “life is beautiful,” became a global sensation and success. It ranked number one in Europe in 2024 for the 11th consecutive year, and is among the top five worldwide and first in France.
— Read more in Long Live Lancôme’s La Vie Est Belle at Women's Wear Daily.
Would enjoy reading this but I don’t have a WWD subscription. Arrrrgh shiver me disappointed timbers!
Try
https://www.removepaywall.com/
I went to the site you recommended, the pasted in the title of the WWD article on LVAB. I got nothing? What am I doing wrong?
It takes a minute or so to load, but it worked for me…I do not have a subscription to WWD either. Try loading it on option 1 and then go do something else for a few minutes?
ps, that site definitely does NOT work for all sites with a paywall, but it works for a decent percentage of them.
And pps, WWD also licenses out some of their articles to news sites like Yahoo, so it is also sometimes worth doing a news search on the article title to see if the article has been “reprinted”, but in this case it has not. So that is just an FYI for the future.
Option 3 worked! Thank you!
After reading that and another article on the brand, wow Lancôme hasn’t been on my Radar since Isabella Rossellini left. I enjoy makeup but don’t have a single Lancôme product or fragrance. I’ve never smelled LVAB. I’ll have to rectify after reading this.