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Jo Loves Rose & Dates ~ new fragrance

Posted by Robin on 29 August 2025 6 Comments

British niche line Jo Loves has launched Rose & Dates, a new fragrance.

Rose & Date is a fragrance that captures the warmth and energy of Marrakesh.

The rich, sensual scent of dates blends with the fresh, delicate note of rose, evoking moments spent wandering through the spice markets, escaping the sun with a refreshing drink, and savouring the beauty of Moroccan traditions.​

With Rose & Date, Jo invites you to experience the magic of Morocco—a place where every scent tells a story.​

Jo Loves Rose & Dates is available now at John Lewis in the UK, in 50 and 100 ml.

(via johnlewis)

Update: the notes include pink pepper, rose, peony, jasmine, olibanum, amber, vanilla and musk.

“Rose & Dates is my invitation to experience the magic of Morocco - a place where every scent tells a story of warmth, tradition, and unforgettable moments.” — Jo

(via eu.joloves)

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Filed Under: new fragrances
Tagged With: jo loves

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6 Comments

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  1. scentfromabove says:
    29 August 2025 at 11:04 am

    I have yet to try a fragrance from this line…..and I am a Jo Malone fanatic! Interested to see what people think about this line compared to her original one.

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    • Kris says:
      29 August 2025 at 12:33 pm

      Have you tried any of Jo Malone’s from Zara? I thought some of those were pretty good. Sadly, some of them are discontinued now. I was glad that the ones I purchased were in large bottles.

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    • therabbitsflower says:
      29 August 2025 at 12:56 pm

      The only one I’ve tried from Jo Loves is Green Orange and Coriander. I like it quite a bit. It shares a mineral quality with Terre d’Hermes.

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    • Robin says:
      29 August 2025 at 1:39 pm

      I tried 2 and though the style was pretty identical to OG JM. Did not love either but that is also how I feel about 95% of JM.

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  2. Sapphire says:
    29 August 2025 at 9:20 pm

    This sounds really nice.

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    • Robin says:
      29 August 2025 at 9:40 pm

      It does! Vaguely Ta’if-ish.

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