Food-inspired fragrances, with scent profiles that feature vanilla, coffee and caramel and referred to in the industry as “gourmand” perfumes, have surged in popularity in the past three years. Launches of sugary-scented, dessert-themed fragrances increased by 24% last year alone, Mintel said.

The rise in popularity is happening alongside the increased use of GLP-1 medications for weight loss, such as Ozempic, Wegovy and Mounjaro.

— Read more in Eau de courgette: rise in foodie perfumes may be linked to weight-loss drugs at The Guardian.