Officially launched June 15, Poupon Pure is a culmination of six years of pheromone-inspired research that recreates the newborn aroma with a balanced blend of floral and fruity notes. In cooperation with doctors from Hamamatsu University School of Medicine’s affiliated hospital, as well as pregnant and postpartum women, researchers collected scent samples from the heads of about 20 newborn babies, from which they identified 37 scent components. Testing this recreated scent on 20 men and women, from all walks of life, showed that it activated specific areas in the brain that evokes a pleasant feeling and the desire to continue smelling it.

— Read more in Japanese researchers recreate the newborn baby scent in a bottle of perfume at SoraNews24.