“In luxury, in particular, there’s an emphasis on longevity,” said Ariel Ohana, managing partner of investment bank Ohana & Co. “There’s a trend of reviving all brands. The first wave, even before fragrance, was in leather goods. And I think a lot of what we’re seeing in fragrance is actually inspired by what’s been done in leather goods, and some successes.”

— Read more in What’s old is new again: Why centuries-old fragrance brands are undergoing a revival at Glossy.