TikToker @earthlingsabi, who catapulted this viral trend, posted a video dousing her white shirt in Tom Ford’s Lost Cherry Perfume. “Fragrance marination is a novel concept to me as well,” says Maxime Exler, fine fragrance perfumer, Mane Shanghai. “Essentially, you spritz the scent onto your garments, store them in a closed environment (like a ziplock bag) overnight, and then wear them the next day.”

— Read more in TikTokers Are Marinating Their Clothes in Perfume – But Should You? at Vogue Arabia.