[Perfumer Suzy le Helley] says she’s been asked to make perfumes with concentrations around 50 percent of late. “It’s very crazy,” she admits, “and it definitely affects the way you are formulating, because the regulatory impact is much more difficult. You can’t use some raw materials that you use in normal concentration. And it’s not the same evaporation, when you put more concentrated fragrance on your skin. It’s evaporating more slowly because the oil tends to retain on the skin longer.”
— Read more in That Perfume Is Very Strong—and That’s the Point at W Magazine.
I have questions. 🤔
Who can wear a version of Alien labeled Extraintense? I would like to sniff that perfume on that person please.
How is ACNE Studios workable as a brand name? Maybe that’s just a hang up for me as an English speaker.
Does anybody want to lob bottles of Casablanca Lily and Guidance 46 at me? I’m fascinated, and I’ve got my catcher’s mitt on. 😂⚾️
Acne Studios is not geared towards the US I don’t think? But they seem to do well as a brand either way.
And I have no bottles to lob at you, sorry 😉