Beauty industry data specialists Circana noted that sales of fragrances costing €150 or more were up 32% in 2024 to €653 million (compared to +8% growth for total fragrance).
In 2024, the body sprays market doubled in Europe – growing by 107% to a value of €265m – with Sol de Janeiro as the top-selling brand.
— Read more in From yuzu to neuroscience & cigarettes: fragrance innovation trends to watch at Cosmetics Design Europe.
Thank you for the link, Robin.
So, when we ask “Who buys this?!” about expensive perfumes — apparently, quite a few people do!
Oh, and yuzu is the “it” note, according to the article. Interesting.
Thought it was really interesting that the expensive and the cheap were having more growth than the middle. I do think it explains why so many brands keep prices high and then come out with mists and hair sprays…nobody wants “ordinary”, even when it comes to pricing.
I ignore the “it” note part, you can’t believe how many notes are claimed to be such if you do a perfume news search! It’s a little silly.