The fragrance industry is booming. Men are moving beyond inexpensive aftershaves to invest in premium scents. Gen Z consumers are driving sales by “cocktailing” multiple fragrances to create unique blends. Meanwhile, influencers are making it trendy to buy high-quality dupes of luxury brands. Even the proliferation of GLP-1 weight loss medications are providing a sales bounce.

— Read more in Scents of Change: Generation Z and Men Drive Fragrance Boom at U.S. Chamber of Commerce.