Aramis will launch Intuition, a new fragrance for men. Intuition will be fronted by former NBA star Dwyane Wade.
Intuition is described as a woody, green neo-fougère inspired by a “new kind of masculinity”, which the brand said “emphasises emotional intelligence and authenticity alongside traditional masculine traits”.
I will update with notes when I can.
Aramis Intuition will be available in 50 and 100 ml Eau de Parfum. Look for it in August.
(via cosmeticsbusiness, additional information via perfumerflavorist)
Update: the description from The Perfume Shop...
Discover Intuition by Aramis, the men's cologne, inspired by the instinct inside, the moment aspiration becomes action and excellence becomes second nature. Energizing. Bold. Magnetic. Ask yourself…and listen. It’s Intuition.
The crisp note of Grapefruit. A rush of Lavender scent. An earthy base of Vetiver. All wrapped in the velvety seduction of Cuirissima LXR, the exclusive Aramis leather essence.
A woody, green neo-fougère, this energizing men's cologne boosts feelings of energy with emotion-enhancing molecules. Fresh airy notes and an addictive leathery warmth mix with notes of Orris and Patchouli leaving a lasting trail.
Interesting they recycled the name from Estee Lauder ‘s Intuition.
I thought so too. Maybe the Aramis name just does better with men.
So bizarre. Though since the EL Companies own Aramis I suppose it’s not an issue for them.