Pushing creative boundaries over the last three decades has also at times come with pushback. “We didn't expect such an initial rejection of the Pebble bottle. Nobody wanted a bottle that didn’t stand up. Of course, there was a hard core contingent who loved it immediately, but it took decades for it to become the iconic bottle it is today,” [Adrian] Joffe said.

— Read more in Comme des Garçons: Mastering the Art of Disruptive yet Commercially Viable Fragrance Since 1994 at BeautyMatter.