Is your fragrance extreme enough? Concentrated scents with language like extrait and intense are suddenly overtaking the market. “It makes me think about fashion now,” says Delphine Jelk, who won a Fragrance Foundation Award last year for her work with Guerlain. People will spend “more than a thousand dollars on a pair of sneakers or jacket” and style it with H&M or Zara, and “it’s a bit the same with perfume,” she says.

— Suddenly, really? Read more in How Extreme Is Your Fragrance? at Vogue.