If original launches like [Glossier] You are blockbusters, flankers are the sequels of the perfume industry. The history of the flanker concept goes back to launches like 1975’s Nina Ricci Signoricci 2, a redux of 1966’s Signoricci. And just as constantly expanding film universes are now standard in the movie industry, releasing a new flanker every year is a common practice for designer and masstige lines as conglomerates like L’Oréal and Coty aim to keep scents alive for new generations and demographics.
— Read more in The big business of perfume flankers at Glossy.
“masstige” is my new favorite word
🙂
… and for “pop” movies, I agree! For The Avengers it worked, and I enjoyed, and so goes for some perfumes; I enjoyed all the Gentleman/ Gentleman Society line and flankers.
Other movies are masterpieces, one-of-a-kind, and you do not have sequels, it is impossible; and that’s why Antaeus had no flankers, and N° 5 very limited.
Chanel is more careful than other brands. Shalimar is a masterpiece but has tons of flankers.