Evoking a feeling of space, calm and light, AF001 accompanies travellers in style. Its comforting musky scent, combined with mimosa from the south of France, adds a sunny, natural vibrancy. Created with hints of jasmine and rose, its delicate floral aura takes travellers on a real olfactory journey, capturing a specific moment in time.

— Read more in AF001, Air France’s signature fragrance by Francis Kurkdjian at Air France.

A corporate scent might seem gimmicky, but the concept is already well established in upscale hotels and resorts. Central to its success is “embodied cognition,” a belief that bodily sensations can influence decisions and emotions without conscious awareness.

— Read more in Why is Air France Using Smell in its Premium Marketing Strategy? at Skift.

And below the jump, le video.