The brief animation for Memo Indian Leather.
Ormonde Jayne Belle de Jour & Belle de Nuit ~ new fragrances
British niche line Ormonde Jayne has launched Belle de Jour and Belle de Nuit, two new fragrances exclusive to Harvey Nichols in the UK…
Ormonde Jayne Patchouli D’Atlas ~ new perfume
British niche line Ormonde Jayne has launched Patchouli D’Atlas, a new woody fragrance…
A worldwide trend
This appears to be a worldwide trend. Scent-doused Europe — which accounted for 28 per cent of the perfume market in 2023 according to Euromonitor — has managed double-digit sales growth every year since the pandemic. In the US, where perfume has less of a day-to-day tradition, penetration has doubled.
Better still, the more expensive end of the market has been outperforming cheaper perfumes. In the US, prestige fragrance grew by 12 per cent in 2023 compared to the mass market’s 4 per cent, on Circana data.
— Read more in Perfume offers a new ‘lipstick effect’ in the luxury slowdown at Financial Times.
The daily lemming
From Vörda, a wood diffuser (as low tech as you can get: it has a small cavity on the top where you drop the oil) in Japanese Cypress: "A simple yet elegant design inspired by "vās", the Latin word for a vessel that is often used for carrying flowers. Handcrafted from the wood of the Japanese hinoki cypress tree. Native to Japan in East Asia, the hinoki cypress has been long cherished for its subtle and crisp scent of fresh lemon, and ornamental qualities. The delicate pale yellow of the wood adds a touch of light to your décor." In two sizes, Small for $39 and Large for $48; oils sold separately, the Hinoki cypress oil is $24 for 100 ml but you can mix and match woods and oils. At Vörda.