The next generation of fragrance consumers has increasingly refined tastes — and strong opinions about price point. "I think [a $400 perfume is] a waste of money," says 11-year-old Sienna Rose Gaviria, who counts Sol de Janeiro, Valentino, and Ariana Grande among her current favorite brands. "If it's expensive and I like the smell, I will get it, but it depends on the price. If it's, like, $78, that's enough." She notes that her mother, Jacqueline, typically allows her to shop for a new perfume roughly every month.

— Read more in The Rise of Gen Z (and Gen Alpha) Fragrance Fandom at PopSugar.