Vince Camuto has launched Wonderbloom, a new fragrance for women…
Thursday scent of the day 4/11
Happy Almost-Friday! It’s also National Pet Day and World Parkinson’s Day. What fragrance are you wearing?
I’m licorice-adjacent in Kenzo Air.
Reminder: 4/12 is National Licorice Day…
The smell of the snack
Amsterdam-based agency TBWA\Neboko collaborated with Raúl&Rigel, a production company specializing in fabricating unusual billboards, to produce a series of unbranded, blank red and yellow billboards with a hidden compartment to store fries. An internal heat and ventilation system intensified the smell of the snack and directed it toward anyone walking within five meters of the display.
— Read more in McDonald's Made Scented Billboards That Smell Like Its French Fries at AdWeek.
The daily lemming
From Bienaimé, La Vie En Fleurs candle: "Made in the south of France, near Grasse, the candle is made from 100% vegetable wax. Sublimating the art of living, it is adorned with a delightful porcelain case shaped by excellent ceramists and delicately hand-painted. [...] Like a flight of flowers, this light and intoxicating fragrance opens the doors to an enchanted and happy universe. A real spring bouquet that delicately scents the air and makes you see life in pink." With raspberry, mandarin, peony, violet, rose, white musk, iris and heliotrope, $108 for 215g at Gardenheir in New York or €95 at Nose in France.
