Mizensir, the fragrance line of perfumer Alberto Morillas, has launched Legend Leather, a new fragrance…
How to translate this Italian identity
Perfumers Jacques Cavalier and Camille Cavalier talk about Bvlgari Allegra Chill & Sole.
Wednesday scent of the day 5/8
It’s Hump Day, World Red Cross Day, and Iris Day. Happy 98th to Sir David Frederick Attenborough! (And happy birthday to my little sister, who is not quite as old as Sir David Attenborough, but is getting there.) What fragrance are you wearing?
More points for me in Ormonde Jayne Tanger.
Reminder: 5/10 is the International Day of Argania, so we’re off to Morocco…
They bought stuff
When Dallas Pratt worked at an outpost of Aesop in an outdoor shopping mall outside Chicago, one of her and her co-workers’ favorite ways of drawing in new customers was making a concoction they called “sidewalk tea”. They would put a few drops of scented lotion in a cup of hot water, and then they would pour it onto the slab of concrete outside the shop. As the water evaporated, the smell of the lotion would fill the air.
“It drew people in,” Pratt tells me. “They asked questions. They spent time.” And, crucially, they bought stuff.
— Read more in ‘It’s the brand speaking to you’: the scent firms making smells for Subway, Abercrombie and more at The Guardian.
The daily lemming
From Essential Parfums, Nice Bergamote Perfumed Laundry Detergent by perfumer Antoine Maisondieu: "A very soft detergent, specially formulated for all your laundry but especially your delicate linen (wool, cashmere, silk…). It is ideal for machine or hand washing...A sunny burst of the finest natural Calabrian bergamot leaves an impression of brightness behind, woven with a Natural floral accord of rose petals, jasmine, and Ylang Ylang from the Comoros Archipelago. Precious cedarwood creates a warm base, softened by Tonka beans from Venezuela." $38 for 1L at Beautyhabit.