Tom Hardy: why he loves dogs, why he agreed to be the new face of Jo Malone Cypress & Grapevine, what the scent means to him. (If you missed the original spot for the fragrance, it is here.)
Wednesday scent of the day 6/5

It’s Hump Day, plus World Environment Day and National Veggie Burger Day. What fragrance are you wearing?
In honor of Prince’s own fragrance, 3121, I went floral today…Ormonde Jayne Frangipani Absolute.
Reminder: 6/7 is Prince Rogers Nelson aka Prince aka The Artist’s birthday…
A bouquet of roses
In a fascinating 2020 study, researchers in Reykjavik delved into the olfactory abilities of more than 11,000 Icelanders. They discovered a genetic quirk that alters one’s perception of fishy scents. While this rare mutation affects only about 2 percent of Icelanders, it’s practically unheard of in African countries (0.2 percent) and is scantily present in other parts of Europe (0.8 percent). To those born with the genetic mutation, the fish smells transform into something more akin to a bouquet of roses.
— Read more in Been There, Smelled That: Can You Smell What I Smell In Iceland? at McSweeney’s.
Victoria’s Secret Bare Magnolia ~ new fragrance

Victoria’s Secret has launched Bare Magnolia, a new fragrance for women. Bare Magnolia is a flanker to 2022’s Bare…
Louis Vuitton LVERS ~ new fragrance

Louis Vuitton will launch LVERS,* the brand’s first fragrance made in collaboration with their creative director of menswear, Pharrell Williams…