• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives
Browsing by date: 2024

Jo Malone Hinoki & Cedarwood ~ new fragrance

Posted by Robin on 12 July 2024 3 Comments

Jo Malone has launched Hinoki & Cedarwood, a new fragrance in the brand’s Cologne Intense series…

Read the rest of this article »

Friday scent of the day 7/12

Posted by Robin on 12 July 2024 176 Comments

Happy Friday and happy Simplicity Day (aka Henry David Thoreau’s birthday). RIP Shelley Duvall. Our community project for today is Cologne part 2: wear a modern citrus-based cologne. (If it helps start you off, see 5 perfumes: (great) new wave summer colognes.)

What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project.

I went with Guerlain Cologne du 68…

Read the rest of this article »

It was the most sex-charged ad

Posted by Robin on 12 July 2024 Leave a Comment

The first time I ever heard of Dolce & Gabbana was on TV. I can still replay the voice-over at the end of the original Light Blue ad reading “Dolce & Gabbana, Light Blue”. It was the most sex-charged ad on TV in my young, impressionable mind, marked by the close-ups of Gandy, the fragrance equivalent to the Calvin Klein Underwear ads most gay men my age can identify as a key part of their coming of age. Light Blue, both the men’s and women’s versions, remains one of Dolce & Gabbana’s best-selling fragrances, and it’s inarguably the most well-known, and all thanks to the campaign.

— Read more about fragrance advertising in The business of thirst: Why fragrance can always bet on sex at Vogue Business.

Loewe Earth Elixir & 7 Elixir ~ new fragrances

Posted by Robin on 11 July 2024 Leave a Comment

Spanish house Loewe has launched Earth Elixir, a flanker to 2022’s Earth, and 7 Elixir, a flanker to 2010’s 7 de Loewe…

Read the rest of this article »

The 9 am service has been delayed

Posted by Robin on 11 July 2024 3 Comments

The spot for the Jo Malone + Paddington Orange Marmalade fragrance.

« Newer articles
Older articles »

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

6 January ~ damage poll

31 January ~ winter reading poll

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2026 Now Smell This. All rights reserved.