Every year, Bath & Body Works releases 250 new fragrances, but it puts muscle behind just a few, like “Perfect in Pink,” that it expects to carry the holiday shopping season.
[...] “Perfect in Pink” went through 150 different mods before the two companies — the perfumer and the purveyor — agreed it had the right blend of cherry, pink camellia and a scent called whipped almond crème. The eau de parfum has 74 ingredients.
— Read more in Bath & Body Works Needs Holiday Shoppers. Do New Scents Draw Them In? at The New York Times.
I was just reading this article. They said Champagne Toast was a holiday scent turned year-round due to popularity. I wish they would do that with some really piney scents like Under the Christmas Tree. I wouldn’t mind my house smelling cheerful and hopeful all year.
Thymes seems to sell their Frasier Fir all year so they got the memo 🙂
Did you see Jessica’s quote? I swear I am not stalking her!
Shoot, totally missed it…was in a rush this morning. I would have used that as the blurb!
Yep, that was me! I will always, always find a way to loop things back to the late 1800s, hah!
Two hundred and fifty a year. Twenty every month on average. It’s incomprehensible.
According to Reddit, five of those things are a new men’s line (https://www.reddit.com/r/bathandbodyworks/comments/1hlej6k/mens_luxury/), which I will probably try, knowing me.
Not all of those end up in EdP though, I think lots are candles or body sprays or hand wash, etc.