Hugo Boss has launched Alive Absolu, a new fragrance for women. Alive Absolu is a flanker to 2020's Alive, and follows 2022's Alive Intense.

Enjoy life at the utmost intensity with BOSS Alive Absolu. This sophisticated, leathery and woody perfume celebrates the power of the BOSS woman with richly layered ingredients. As the most highly concentrated member of the BOSS Alive fragrance collection to date, this absolutely bold, sumptuous perfume for women conveys the spirit of confidence and living without limits.

BOSS Alive Absolu, expertly composed by principal perfumer Marie Salamagne, makes a strong first impression with a warm Leather note. Precious Patchouli essence adds a burst of vibrancy at the heart, while captivating Vanilla accord at the base leaves a long-lasting trail that nods to the core olfactive imprint of BOSS Alive.

Hugo Boss Alive Absolu is available in 30 and 50 ml Parfum Intense.

(via shop.frankfurt-airport)

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