"We came onto the market as this very casual approach to fragrance. When we launched, fragrance felt very stuffy, old school, and glamorous. Everything was sold to you in this very formal way. That's not who I am as a person. I want something that feels approachable, wearable, just beautiful products doing great things and easily incorporated into your life,” she explains.
— Rosie Jane Johnston on founding her brand, By/Rosie Jane. Read more in All Scent, No Pretense: How By/Rosie Jane Is Championing Clean Fragrance And Body Care at BeautyMatter.
By/Rosie Jane Missy was in the Allure subscription box and my daughter gave me her bottle. It’s an oil roll-on and fills the summer beachy scent gap in my collection. Interesting how Rosie got her start.
I tried Missy and liked it. I thought it would be great for summer.
They are decent no brainer / clean scents…she was hardly the first in that space, but glad to see she’s done well.