Indie brand DS & Durga has launched Wear at Maximum Volume, a new fragrance for Liberty London.
An ode to the neo-Tudor wonderland that sits in the heart of London's Soho, D.S. & Durga present Wear at Maximum Volume eau de parfum, exclusively for Liberty.
This olfactory love letter takes inspiration from a certain cosmically minded rock star* who donned a Liberty print shirt on one of his most iconic album covers, as well as Liberty's mesmerising displays that carry you away to the far corners of the world - discover the fantastical journey in this wild, full, fancy and wonderfully English fragrance.
The notes for the fruity aromatic fragrance include mandarin, martian pepper, liberty silk, egyptian jasmine, english rose, violet, amber, brixton moss and moonlit patchouli.
DS & Durga Wear at Maximum Volume is available at Liberty London, £155 for 50 ml Eau de Parfum.
(via libertylondon)
* I think they must mean David Bowie's jumpsuit for Ziggy Stardust, but do correct me if you have a better guess.
Another Friday…another new D.S. & Durga release. 🤔
yep
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I think you’re correct, Robin — he wore a suit made (by Freddie Burretti) from Liberty fabric on the cover of The Rise and Fall of Ziggy Stardust and The Spiders from Mars.
I guess the “martian pepper” and “brixton moss” (his childhood home) and “moonlit patchouli” are also clues.
That’s what I figured, thanks J!
At first I only looked at the name of the perfume, and thought of hajusuuri! But I think the clues do point to David Bowie!
Yep.
I must be missing the reference of the name. “Wear at Maximum Volume”?
I mean, it’s clearly Bowie they’re referencing, but I don’t think of Bowie as a maximum volume sort of thing? Maybe because I came of age in the ’80s, but I know and love Bowie and I’ve never wanted to turn him up to 11 like I do with punk or Riot Grrrl or 50 Foot Wave. Anyway the notes sound like maybe a mess? Many things I love but very possibly not together.
He wore the clothing at max volume, I sort of thought that’s what they meant.
The Ziggy Stardust LP had the exhortation “TO BE PLAYED AT MAXIMUM VOLUME”
Ha, thank you spiderplant I did not remember that at all!