The world’s biggest cryptocurrency exchange, Binance, went viral this week for posting about a new product in its offering. It wasn’t a token. It wasn’t a structured product. It wasn’t equity. It was … perfume.

“Crypto by Binance” has a ring to it, but not in the fragrance market. To be fair, the new scent—billed as "Affordable Affluence" and sold at pop-up stores in Bahrain, is to promote an "Academy” or a learning course and associated credit for women who want to learn more about cryptocurrencies.

— Read more in Perfume won’t fix the crypto industry’s failure to attract women at Fortune via Yahoo.

Say what you want about “Eau de Binance,” but it beats the crypto industry’s contribution to International Women’s Day in 2022, when Bain Capital Crypto announced its new investment team by enthusiastically posting a collage of seven men. But even as more women enter the industry, the crypto sphere has struggled to shake the stench of a men’s locker room.

— Read more in Binance made crypto perfume in a baffling attempt to woo women at Techcrunch.