A new opportunity in ultra-luxe beauty is unfolding. In 2024, premium brands will be exploring how to woo the wealthiest consumers through product innovations and retail experiences.
It is a trend that has already permeated hospitality and fashion. This year, Chanel unveiled two invitation-only boutiques for its top-tier clients in China, while Gucci’s new Salon concept, open in London, Los Angeles and Tokyo, has a minimum spend of £40,000.
— Read more in When luxury is not enough: Enter the new tier of ultra-luxe beauty at Cosmetics Business.
