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2023 / Browsing by date: September 2023

Gen Z’s usage has expanded significantly

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Fragrance usage in the US is up slightly this year, compared to 2022. The age group leading the boom? Gen Z consumers.

In fact, Gen Z’s usage has expanded significantly, up five percentage points to 83%, according to findings from Circana’s Fragrance Consumer Report 2023.

Compared to total fragrance wearers, Gen Z over-indexes when it comes to myriad factors. For one, consumers aged 13 through 26 rank highest when it comes to heavy usage, or wearing fragrance at least three times a week, and are now more engaged with the category than Millennials.

— Read more in Gen Z Is Sweet On Smelling Good at Happi.

Lazy weekend poll ~ three free perfumes, episode 4

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A repeat of a poll we did in 2011, 2016 and 2020: let’s say you’re going to get three fragrances for free. Name your picks…

1. The first fragrance has to be a regular perfume that you could easily buy online — nothing ultra-rare or vintage or so exclusive you’d have to travel somewhere to buy it. What is your pick?

2. The second fragrance is a vintage (possibly but not necessarily discontinued) perfume that you’re going to find at a garage sale, in perfect condition, for $5 (free in perfumath). What is your pick?

3. The third fragrance can be either an ultra-rare / exclusive / hard to find perfume, OR, a custom perfume made just for you by the perfumer of your choice. What is your pick? …

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The swapmeet, episode 23

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Chrysanthemum

The swapmeet (episode 23) is open for business! PLEASE read the instructions! (For those of you who refuse to read the instructions, please do not respond to anyone else’s comment except to say that their email address does not work. ANYTHING else you need to say, say it in an email. If you insist on responding to a comment, I will delete your comment. If you want to know how to swap for something, see #6 below!) For people who would like to chat in addition to, or instead of, swapping, there will be a poll along shortly.

Don’t know what swapping is, or you know but you’ve never tried it? See here. You can also take a look at the feedback from episode 3, episode 4, episode 5, episode 6 and episodes 7-8, episodes 9-10, episodes 11-17.

Please, do not participate if you do not have time to mail your items within the next three weeks! Hopefully, another swapmeet will be coming up in the spring…

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