Hugo Boss has launched Hugo Intense, a new leather fougère for men. Hugo Intense is a flanker to 1995's Hugo by Hugo Boss, and follows Hugo Jeans.

Every beat. Every rhythm. Every note.

Experience it all with HUGO INTENSE Eau de Parfum for Men, a dynamic fragrance to match your intensity. This captivating Fougere leathery scent keeps you present and unleashes new levels of creativity whenever you wear it. It opens with vibrant, bold notes of Red Grapefruit and Lime, before coming together with a blend of velvety Red Apple accord and Cinnamon that invigorate the senses. Red Thyme and Geranium drive aromatic energy at the heart, while a deep, enveloping base of Red Leather accord, Patchouli, and Cedarwood creates lasting intensity, taking the aroma up a notch. Wear this men’s Eau de Parfum to tune in to your vibe, embrace your truth, and get in rhythm with the beat of your body.

The HUGO INTENSE flask arrives in statement-making red – complete with a concrete-effect finish and bold black logo – and sealed with a striking black cap and red fabric strap to level up the intensity even further. This is red for energy, red for creativity, red for self-expression. This is HUGO INTENSE.

Hugo Intense by Hugo Boss is available in 125 ml Eau de Parfum.

(via shop.frankfurt-airport)

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