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You’d be right to feel incredulous

Posted by Robin on 11 October 2023 2 Comments

If the idea that a scent can help you check off your to-do list elicits an eye roll, you’d be right to feel incredulous; the research in this area is scant. But when you consider that the brain region governing our ability to concentrate—known as the prefrontal cortex—can be affected by scent, it’s not so far-fetched, says Pamela Dalton, co-chair of the postdoctoral training programme at the Monell Chemical Senses Center in Philadelphia, which researches taste and smell. ‘The prefrontal cortex helps us prioritise to reduce impulsiveness and integrates information from the olfactory cortex and other brain regions.

— Read more in Can using the right scent improve your concentration? at Harper's Bazaar India.

Filed Under: perfume in the news
Tagged With: aromatherapy, olfaction

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2 Comments

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  1. pfsh says:
    11 October 2023 at 10:07 am

    When I feel myself fading during boring video meetings, I spritz on some perfume to give my brain something to hold on to and it certainly helps!

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    • Robin says:
      11 October 2023 at 8:26 pm

      Works for me too, but not sure it’s universal 🙂

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