Under the hashtags related to perfume, there are mostly videos of reviews of various fragrances, highlighting their key notes and the praises or successes they brought to the nose or the creator of the video. There are also a number of Top 5s and Top 10s along with every possible type of ranking.

One of the recent trends is to display one’s perfume collection in a video: the hashtag #perfumecollection has now reached 373 million views!

— Read more in How TikTok disrupts traditional perfume codes at Premium Beauty News.