“Statistics tell us we spend big within this industry,” says Elle N (black consumers in the US are responsible for 22 per cent of the country’s total spend on women’s fragrances, according to Nielsen). “So it’s even more important that we’re on the production side of it. That means we’re not just giving out money, we’re reinvesting in ourselves and gaining skills we can pass on, so that we can have generations of perfumers in our families...”
— Read more in Meet the perfumers decolonising how we smell at Financial Times.
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